According to LinkedIn companies with a socially active C-suite executive are 58% more likely to attract top talent. That’s a compelling reason for any aspiring or visionary business leader to be socially active.
Besides the benefits to the company, having a great profile on LinkedIn is beneficial to executives. It’s a great place to connect with peers and showcase your skills and talents. Most of all, with the help of a professional CV writer, you can use the LinkedIn profile to portray yourself as a forward-thinking, trend-setting leader.
How can you use LinkedIn to connect with prospective employers effectively?
Here are a few strategies that executives apply.
They Show up Online
When you show up online, you have covered more than 50% of the entire journey. Walmart CEO, Doug McMillon does it and he’s reaping the benefits.
Just showing up and posting stuff is all you need. But don’t be boring, don’t always talk about your company. Post stuff that’s tangentially linked to what you do, but still relevant and insightful. You will start attracting the right kind of attention.
This might be hard for executives especially because of the multiple demands and high expectations. However, you don’t have to show up every day. You can work with a professional CV writer to keep your profile active by engaging with your connections at least twice a week.
You don’t want a prospective recruiter to think that your profile is dormant, therefore hey cannot reach you through it.
They Talk About Something Other Than Their Companies
It’s so predictable and obvious when you talk about what you do and your business. Tim Cook is a must-follow CEO if you want to head a tech business. But wouldn’t it be more interesting to read something more authentic from him other than a tech piece?
That’s the kind of approach Beth Comstock of General Electric used in this post that reflected on the tragic events of 9/11.
Talking about other stuff makes you more human and approachable.
A professional CV writer will help you to set up an all business profile, but you should give it a human touch and subtly connect to your area of expertise.
They Connect as Humans First Then the Corporate Follows
Speaking of making your profile more human, that’s how you connect with other people on LinkedIn. First and a person, then the business head will follow.
People want to connect with people first. As you reach out to recruiters and prospective employers be careful to make ‘human connections.’ They are deeper and more insightful.
Be genuinely concerned about the welfare of your counterpart, show empathy and open yourself up for a deep connection.
It will be more worthwhile to share business insights, figures, and achievements with someone you know or who knows you.
These strategies have worked for many top executives. But they are not substitutes for having a great profile on LinkedIn. Work with a professional CV writer to help you come up with a great profile that reflects your personality, and sets you apart and a thought leader.